The landscape shifts, but the underlying requirement, checkable, verified data, hasn't, assuming the basics are already in place.
Get the facts to agree, and business data providers will do the rest without being asked.
Harbour Record Co
The usual culprit is an inconsistent phone number, unobtrusively inherited from an old listing nobody remembers creating. On the other hand, correct the list of services before touching anything decorative, if only because nobody else bothers.
The term covers everything from syndicated listings to a passing mention in a regional guide. On the other hand, photograph or screenshot each profile before editing, reversions do happen.
Almost always, what counts as a citation is broader than most owners assume: local business records qualify too. More usefully, left alone, silent listing decay spreads to sources the business never submitted to.
Handled steadily, business directories stop being a project and become a habit.
The work sits awkwardly between marketing and administration, which is why it gets skipped. Routinely, treat the payment methods as a single source of truth, not as a field to be improvised per site, more therefore after a move or a rebrand.
Notes on location pages. Record the canonical version of the primary category somewhere whoever updates the website can find it.
Left undone. Compared with link building, this work is slower to feel exciting and faster to pay off, though the size of the effect varies.